Discover Your Signature Look: 7 Trending Makeup Looks You Need (+ Tutorials)

Soft glam makeup, Dark Feminine makeup, Barbie makeup… New makeup looks are trending everywhere on Tiktok and Pinterest (and every social media platform actually), and you wanna find your next signature look but you’re not sure how or which one; well in this article, you will discover makeup looks that are currently trending and how to achieve each one (yes, there’s a short tutorial linked to each look!) 😉 So let’s dive into what the beauty influencers are using, and how they are achieving your favourite look!

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makeup looks 2024


The “Clean Girl” Makeup

My personal favourite, clean girl makeup went viral a few years ago (in 2021), we went from full glam to barely any makeup in a second! So, what is clean girl makeup? Clean girl makeup is all about simplicity and enhancing natural beauty. It includes a light foundation or tinted moisturizer for an even skin tone, soft natural looking blush, soft eyeshadow, neutral lips… Minimal highlighting and contouring are used to achieve a fresh and effortless look, focusing on enhancing features without heavy makeup.

Let’s break down this creator’s routine:

  1. Primer: Milk Hydro Grip Hydrating Makeup Primer

  2. Tinted Moisturizer or Skin Tint

  3. Concealer: NARS Radiant Creamy Concealer

  4. Brow Wax

  5. Setting Powder: Huda Beauty Easy Bake Loose Baking & Setting Powder

  6. Eyelash Curler + Mascara: Charlotte Tilbury Pillow Talk Push Up Lashes

  7. Cream Blush: Rose Inc Cream Blush

  8. Highlighter: Iconic London Illuminator Liquid Highlight

  9. Lip Liner: Charlotte Tilbury Lip Cheat Lip Liner

  10. Lip Gloss: REFY Lip Gloss

One of my favourite tutorials:


The “Leah Halton” Makeup

So, I’m sure we’ve all seen the girl on Tiktok with 700M+ views on her video that is like 10 seconds long. Leah Halton is a famous and gorgeous tiktoker, with her latest video going this viral, everyone wants to try her makeup look. So here are the steps:

  1. Primer

  2. Brow Wax: Benefit Cosmetics Fluff Up Brow

  3. Skin Tint: Charlotte Tilbury Hollywood Flawless Filter

  4. Concealer: Maybelline Instant Age Rewind

  5. Bronzer: Fenty Beauty Cheeks Out Freestyle Cream Bronzer

  6. Blush: Patrick Ta Crème & Powder Blush Duo

  7. Setting Powder: Givenchy Prisme Libre Loose

  8. Contour + Powder Blush

  9. Freckles: Painted Basic Canvas Palette

  10. Setting Spray: Hourglass Veil™ Setting Spray

  11. Highlighter (several highlighters)

  12. Eye Liner: KVD Beauty Tattoo Liner

  13. Mascara: Hourglass Unlocked Instant Extensions Lengthening Mascara

  14. Lip Liner: Kylie Cosmetics + Charlotte Tilbury Lip Cheat Lip Liner

You can check out the full tutorial here:


The “Soft Glam” Makeup

What is a soft glam makeup? Soft glam makeup is all about creating a sophisticated and polished look while keeping the overall appearance soft and subtle. It usually involves using neutral and muted tones to enhance natural features and achieve a glamorous yet understated look.

Starting with the base:

  1. Serum: Tatcha Dewy Serum + Tatcha Dewy Cream

  2. Primer: Iconic Underglow Blurring Primer

  3. Foundation: Make Up For Ever HD Skin

  4. Contour: Westman Atelier Face Trace Cream Contour Stick

  5. Blush: Soft Pop Plumping Blush Veil

  6. Concealer: Lancôme Teint Idole Ultra Wear Concealer

  7. Setting Powder: Huda Beauty Easy Bake Loose Baking & Setting Powder

  8. Bronzer: Haus Labs Power Sculpt Velvet Bronzer

  9. Powder Blush: Essence Baked Blush

  10. Setting Spray: Charlotte Tilbury Airbrush Flawless Setting Spray

@anifetoupeva Eye tutorial is already up! Products used: @Tatcha dewy skin serum & cream @Iconic London underglow primer @makeupforever HD skin foundation @Westman-Atelier face trace contour @makeupbymario veil blush @Nudestix cream blush @Lancôme tient idole concealer @Huda Beauty loose powder @HausLabs bronzer @essence cosmetics baked blush @Charlotte Tilbury ♬ original sound - Anife

And here’s the tutorial for the eye look of the same makeup look:


The “Espresso” Makeup

Espresso makeup is all about using shades of brown inspired by espresso coffee, ranging from light to dark tones. These colours represent the richness of espresso and add warmth and depth to your makeup look.

Here are the steps to this look:

  1. Moisturize & Prime: Bobbi Brown Vitamin Enriched Face Base Moisturizer & Prime

  2. Foundation: L’Oreal True Match

  3. Contour Stick

  4. Metallic Creamy Brown Eyeshadow

  5. Powder Eyeshadow: NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette

  6. Concealer

  7. Bronzer: NARS Laguna Bronzer Powder

  8. Blush: MAC Cosmetics Sheertone Blush

  9. Pencil eyeliner + Mascara

  10. Highlighter: Bobbi Brown Highlighter Powder

  11. Brow Wax

  12. Lip Liner: NYX PROFESSIONAL MAKEUP + Nude Lipstick


The “Baddie” Makeup

I’ve been seeing the Baddie makeup lately on Pinterest and Tiktok, I believe the term and look initially comes from the UK; Baddie makeup is all about confidence and boldness. It often includes sharp eyeliner, thick lashes, defined brows, and contoured cheeks for a fierced look. Usually paired with nude lips, speaking of which, check out my article “The Best Drugstore Nude Lip Combos For Every Skin Tone

I really loved the video linked below for a full baddie makeup tutorial, don’t forget to check the description box under the creator’s video for the full list of products used.


The “Barbie” Makeup

So, we know Barbie is all about pink, well so is the “Barbie” makeup look. Barbie makeup often features pink or silver eyeshadows, plenty of highlighter, rosy cheeks, pink nude lips, and a subtle winged eyeliner to enhance the eyes without being too bold. The goal of this makeup is to achieve a girly yet sexy look. The Barbie makeup is usually paired with a coquette or cute outfit, the most common thing I’ve seen were cute bows in hair.

A few of my favourite Barbie Makeup looks:


The “Dark Feminine” Makeup

Dark feminine makeup revolves around creating a bold and striking appearance, particularly focusing on the eyes. The signature of this look is often a dark smokey eye, achieved using deep shades like plum, charcoal, or dark brown eyeshadows. In addition to the eyes, the face is sculpted to enhance features and add dimension. This includes contouring to define the cheekbones, jawline, and nose.

Three years ago, the “Reverse Cat eye” look went viral, it looks similar to the dark feminine eyes and gives off the same intensity, so here’s a great tutorial for that:


I really hope you enjoyed this article and you were able to find your next signature makeup look! Let me know which was your favourite or if you love a makeup look that wasn’t listed in the article! I would love to hear your thoughts!

And as always, Thrive in Style ✨

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